60 days startup lesson - 41 - Delegating Like a Pro — Even With a Small Team
60 days startup lesson - 41
Delegating Like a Pro - Even With a Small Team
1. Start Small, Think Big
Why it works: Beginning with low-stakes tasks reduces pressure while allowing you to gauge competence.
How to implement:
Create a "delegation ladder" – Start with observational tasks (e.g., "Review this report"), progress to execution (e.g., "Draft the report"), then decision-making (e.g., "Determine which metrics to include").
Example: A marketing manager might first delegate social media scheduling before handing over content strategy.
Pro tip: Keep a "delegation journal" to track which tasks were successfully handed off and where additional training might be needed.
2. Match Tasks to Strengths
Deep dive: Conduct formal skills mapping:
List all recurring tasks
Survey team about their proficiencies and interests
Create a matrix aligning tasks with team capabilities
Unexpected benefit: Often reveals hidden talents (e.g., an accountant with great design skills)
Warning sign: Avoid pigeonholing – occasionally assign stretch tasks to prevent stagnation
3. Communicate Clearly
The 5-C Framework for task handoffs:
Context (Why this matters)
Concrete Deliverables
Constraints (Budget/time/approval limits)
Checkpoints
Consequences (Of success/failure)
- Example: Instead of "Handle the client meeting," say:"This client represents 30% of our revenue (context). Prepare a 10-slide deck covering Q2 results and get their feedback on the new proposal (deliverables). You can offer up to 5% discount but need my approval beyond that (constraints). Send me a draft by Tuesday for review (checkpoint). If we impress them, they may triple their order (consequences)."
4. Leverage Tools & Systems
Tool selection guide:
For visual thinkers: Trello/Kanban boards
For process-driven teams: Asana with templates
For quick coordination: Slack threads with clear naming conventions (e.g., "#project-x-approvals")
Advanced tactic: Create "how to delegate" templates that include:
Standard operating procedures
Approval workflows
Escalation paths
5. Encourage Ownership
Psychological hack: Use ownership language:
"You're the point person for..."
"This is your baby to..."
Structural method: Implement the "DRI" (Directly Responsible Individual) model from Apple where every task has one unambiguous owner
Motivation boost: Allow team members to put their "signature" on work (e.g., custom report formats they design)
6. Provide Feedback
The 4:1 Rule: For every piece of constructive feedback, give four positive reinforcements
Feedback framework:
SBI Model: Situation-Behavior-Impact
Example: "In yesterday's client call (situation), when you redirected their technical questions to Jamal (behavior), it kept the meeting focused and leveraged our experts (impact)."
Growth tactic: Implement "plus/delta" reviews – what to keep doing (+) and what to change (Δ)
7. Bonus: Overcoming Common Hurdles
When they keep coming back with questions:
Implement the "3 Before Me" rule – team members must try three solutions before asking for help
Create FAQ databases for recurring tasks
When quality falters:
Develop quality checklists
Record screen-share walkthroughs of ideal outputs
When delegation feels risky:
Start with "shadow delegation" – they complete the task separately after you do it, then compare results
8. Real-World Example
Starting with delegating client follow-ups (low risk)
Using strengths assessments to discover their bookkeeper had UX skills
- Creating Loom video templates for recurring instructionsWithin 6 months, the founder reclaimed 15 hours/week while team satisfaction scores improved 40%
Conclusion
❓How do you handle delegation in your team? What challenges have you faced?
"The best leaders don’t create followers, they create more leaders." —Tom Peters
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