60 days startup lesson - 38- Lead Generation for New Businesses

  60 days startup lessons

Lesson - 38

 Lead Generation for New Businesses

When starting a new business, one of the biggest challenges is finding your first customer.

How do we identify the right customers for our product or service?

Without leads, there can be no sales, and without sales, the business cannot survive.

That’s why lead generation is so important. Even if you have a limited budget, no marketing team, or you're just an ordinary person starting out, this article will help you understand how to get your first leads.

 What Is Lead Generation?

Lead generation is the process of attracting and converting strangers into someone who has shown interest in your product or service, a potential customer.

Leads can come from

✅Social media

✅Website visits

✅Events

✅Referrals

✅Cold emails or calls

 1. Define Your Target Audience

You can’t get leads if you don’t know who you’re trying to reach.

❓Who is your ideal customer?

❓What problems do they face?

❓Where do they hang out online?

Use tools like

👉Google Trends

👉Reddit forums

👉Facebook Groups

👉LinkedIn search

Create a simple buyer persona to guide your marketing tone and channels.

 2. Build a Strong Online Presence

✔ Even a basic presence matters. Here’s what you should have:

✔ A clear and professional website (can be simple – use Wix, Carrd, or WordPress)

✔ Active social media profiles (LinkedIn, Instagram, or Facebook, depending on your audience)

✔A free Google Business Profile is local

✔ Make sure your contact info is easy to find, and have a clear call-to-action (CTA): book a call, download a freebie, etc.

 3. Offer a Lead Magnet

People rarely give away their email or time for nothing. You need to give value first.

Try offering:

✌A free eBook or guide 

✌A discount coupon 

✌A free consultation call 

✌A useful checklist 

Capture leads through

✅Email sign-up forms

✅Social media DMs

✅Landing pages

4. Use Cold Email or Messaging, But Do It Right

📌Cold outreach can work if it's personalized.

📌Use tools like Apollo, Hunter.io, or Snov.io to find business emails

📌Write short, value-driven emails

📌Always follow up politely

5. Join Communities Where Your Audience Is Active

💬 Be seen where your target audience already spends time.

Examples:

💬 LinkedIn Groups

💬 Quora or Reddit

💬 Facebook niche groups

💬 Slack communities (like Indie Hackers or ProductHunt)

💬 Engage genuinely, don’t just sell.

 6. Track, Test, Improve

What gets measured gets improved.

Use free tools like:

☑ Google Analytics

☑ Bitly (for tracking links)

☑ Mailchimp (for email leads)

☑ Test what content, platform, or outreach style works best, then double down on that.

 Conclusion

Lead generation isn’t a one-time thing; it’s an ongoing process. If you're just getting started: Keep it simple. Focus on value. Start with 1–2 channels, and scale from there.

Over time, your business will go from finding leads to attracting them automatically.

❓What’s the biggest challenge you’re facing right now in finding your first customers?

💡Your goal is to turn them from curious to converted.

 “You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy. You have to create a journey that moves people from interest to action.”

— Neil Patel

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