60 days startup lesson - 36 - Building an Authority Brand on LinkedIn

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  60 days startup lessons

 Lesson - 36

Building an Authority Brand on LinkedIn 

In today’s digital world, personal branding is no longer optional; it’s essential. And when it comes to building a professional presence, LinkedIn is one of the most powerful platforms out there. Establishing yourself as an authority brand on LinkedIn can open doors to career growth, business leads, and industry recognition.

How to Build an Authority Brand on LinkedIn

🔹 1. Treat Your Profile Like a Personal Website

✅Your LinkedIn profile is your first impression.

✅Polished with a professional photo and custom cover image

✅A clear, value-driven headline tells people what you do and why it matters

✅A compelling About section sharing your story, values, skills, and how you help

✅Updated experience, skills, certifications, and achievements

🔹 2. Know Your Target Audience

❓Identify who you're trying to reach

❓What industry or niche are you serving?

❓What kind of problems do they face?

Align your content and messaging to resonate with that audience. Having a defined niche makes it easier to be recognized as an expert.

🔹 3. Share High-Value Content Consistently

✔Showcases your knowledge, experiences, insights, or even challenges

✔Mixes educational tips, case studies, micro-stories, or visual posts

✔Add value either through learning, inspiration, or perspective

✔Video, carousels, and short-form storytelling work really well on LinkedIn right now.

🔹 4. Stay Consistent with Posting

✅Aim for 3–5 posts a week

✅Keep your tone, message, and niche consistent

✅You don’t have to be perfect, but you must show up regularly

🔹 5. Engage with Others & Build a Community

✔Comment thoughtfully on other creators’ content

✔Respond to comments on your posts

✔Build relationships in DMs, authority grows when you’re visible and relatable

🔹 6. Show Proof of Work & Social Proof

👉Share results from past projects, client wins, or testimonials

👉Share screenshots, milestones, or feedback

👉This builds trust and credibility;  people believe what they can see

🔹 7. Add a Personal Touch

📌Occasionally, share your own journey, failures, lessons, and mindset

📌This helps position you as both relatable and credible

📌Remember: People connect with people, not just polished profiles

 Conclusion

Building authority on LinkedIn takes time, but if you show up with authenticity, value, and intentionality, you’ll begin to stand out.


❓In your opinion, what makes someone trustworthy or authoritative on LinkedIn? Is it their content, consistency, or credibility?

💡Don’t try to sound like an expert. Instead, try to be helpful. Real authority comes from service, not self-promotion.

 
"Authority doesn't come from what you say, it comes from what others say about you."
— Jeff Bezos, Founder of Amazon

 

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