60 days startup lesson - 32 - Email Marketing 101

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  60 days startup lessons

 Lesson - 32


 Email Marketing 101

Why is Email Marketing So Important? Can we really grow our business by depending solely on social media? Are we sure that the followers we have today will always be there? What happens if, one day, social media support is cut off completely? These are important questions we need to think about in advance. And that’s exactly where the importance of email marketing comes in. Since the marketing is directed toward our own audience, no platform algorithm can limit or control it. Let’s explore what email marketing is and the wide range of possibilities it offers.


What is Email Marketing?

Email marketing is a strategy where a business communicates directly with its existing or potential customers via email. It allows businesses to promote their offerings, build relationships, and engage with their audience on a more personal level.


Key Benefits of Email Marketing

✅ Direct Communication

You can reach your audience directly in their inbox, without the interference of social media algorithms.


✅ Cost-Effective

Compared to paid ads, email marketing is much more affordable and accessible to businesses of all sizes.


✅ High ROI

Studies show that every ₹1 spent on email marketing returns an average of ₹35-₹45, a significant return on investment.


✅ Personalization

Understand your subscribers’ interests and needs to send them highly targeted and personalized content.


✅ Brand Awareness & Loyalty

Consistent emails help keep your brand top-of-mind and build long-term trust and credibility.


✅ Performance Tracking

Metrics like open rate, click-through rate, and unsubscribe rate help analyze performance and identify areas for improvement.


✅ Time-Saving (Automation)

Automate campaigns such as welcome emails and follow-ups using pre-scheduled workflows to save time and maintain consistency.


✅ Ownership of Audience

Unlike social media followers, your email list is your own asset. You have full control over it.


 Top Email Marketing Tools

📌Mailchimp - Ideal for beginners

📌ConvertKit - Best suited for content creators

📌Brevo (formerly Sendinblue) - Offers a free plan with automation features

📌MailerLite - Budget-friendly option


Conclusion

For startups, email marketing is a powerful tool for building brand identity, gaining customer trust, and increasing conversions. Start now. Provide real value to every subscriber. Earn a place in their inbox, and watch your business grow from there.


❓Is the growth of your business in the hands of social media platforms, or do you own a reliable channel to reach your audience directly?

💡Don't build on rented land. Use social media to get attention, and use email to build relationships.

"Email marketing is not about sending emails. It’s about sending the right message to the right person at the right time." _ Neil Patel

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