60 days startup lesson -27 - The First 100 Users: Strategies That Work

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 60 days startup lessons

 lesson -27

  The First 100 Users: Strategies That Work

The beginning of any startup truly starts with its first 100 customers. These early users, often referred to as “early adopters,” hold tremendous importance. Their experiences using your product or service provide the first crucial feedback, helping you identify what works, what doesn’t, and where improvements are needed. This not only helps refine the product but also paves the way for significant business growth. Moreover, engaging with these customers gives insights into how the market responds to your offering and helps you identify high quality leads.


Effective Strategies to Acquire Your First 100 Customers


💲 Build a Product or Service That Solves a Real Problem

Develop something that directly addresses a pain point of your target customers. A product that resonates with their needs naturally draws attention.


💲 Clearly Define Your Target Audience

Identify who your ideal customer is and what exactly they are looking for. Be transparent and clear about how your product solves their problem. Only with this clarity should you step into the market.


💲 Start with Friends and Family

Your closest circle can be your first users  even if they don’t need the product, they can still help with word-of-mouth promotion and spreading awareness.


💲 Use Live Demonstrations

Show how your product or service works through live demos on platforms like Instagram Live, WhatsApp Status, or YouTube Shorts. Seeing it in action helps potential customers understand its value.


💲 Discounts, Referral Programs & Giveaways

To boost initial traction, offer limited-time discounts, small giveaways, or rewards through referral codes. These tactics can spark interest and encourage early conversions.


💲 Tap into Marketplaces & Online Communities

Find your audience on platforms like Facebook Groups, Quora, Telegram, LinkedIn, Reddit, and more. Engage directly with potential customers where they already spend time.


💲 Collect Testimonials & Social Proof

Gather honest reviews from your first 10 customers in video or screenshot format and share them across social platforms to build credibility and trust.


Conclusion

The first 100 customers become the foundation of your business’s growth. From this base, you refine your offerings, build credibility, and begin developing your brand. What matters most is the value you provide. If your product truly benefits customers, they won't only stay, but they’ll also bring others with them.

❓When you started your business, what strategies did you use to attract your first 100 customers? Which one worked best for you?.

💡Don’t worry about getting thousands of customers. Worry about making your first few love your product.

"If you're not embarrassed by the first version of your product, you’ve launched too late."

– Reid Hoffman, Co-founder of LinkedIn


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