60 days startup lesson - 21 what is LAUNCH STRATEGY

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60 days startup lesson - 21

what is LAUNCH STRATEGY


A launch strategy is a carefully planned roadmap that guides how a new product, service, or business is introduced to the market. It aligns goals, audiences, timelines, marketing efforts, and performance metrics to ensure maximum visibility and success. A well-crafted launch strategy not only creates awareness but also builds anticipation and drives early adoption.


1. Pre-Launch Phase (Planning & Preparation)

  • Market Research: Understand your target audience, competitors, and market trends.

  • Goal Setting: Define success metrics (sales targets, signups, engagement rates).

  • Product Readiness: Finalize the product/service, pricing, and positioning.

  • Content Creation: Develop marketing assets like blogs, videos, emails, and social posts.

2. Launch Phase (Go-To-Market Execution)

  • Launch Announcement: Use emails, social media, PR, and influencers to announce.

  • Activation Campaigns: Run webinars, live demos, offers, or events to engage the audience.

  • Sales Enablement: Prepare your sales team with the right messaging and materials.

  • Monitor & Adapt: Track real-time feedback and adjust quickly if needed.

3. Post-Launch Phase (Follow-up & Optimization)

  • Customer Support: Provide active support to early adopters.

  • Performance Analysis: Measure KPIs like conversion rates, traffic, and sales.

  • Iteration: Refine the product and marketing based on feedback.

  • Relationship Building: Continue nurturing your audience for long-term loyalty.


A successful launch strategy doesn’t end with the announcement—it’s a continuous process of engaging, measuring, and improving. By planning ahead, executing thoughtfully, and listening to your audience, you can significantly increase the chances of a sustainable market impact.


What are the key channels and tactics you can use to create maximum buzz and sustained growth for your next product launch?


  • Build anticipation: Tease the launch with countdowns, sneak peeks, and early access offers.

  • Test everything: Validate your messaging, creatives, and channels before launch.

  • Create exclusivity: Limited-time offers and beta invites can boost interest.

  • Be ready for feedback: Have a system to collect and act on customer feedback quickly.

  • Align teams: Ensure marketing, sales, product, and support teams are fully synchronized.


"Give me six hours to chop down a tree and I will spend the first four sharpening the axe."
— Abraham Lincoln

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