60 days startup Lessons Lesson - 8 - How to Validate a Business Idea in 3 Steps

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60 Days Startup Lessons

Lesson - 8

How to Validate a Business Idea in 3 Steps


3 Proven Steps to Test Any Business Idea

Coming up with a business idea is exciting—but not every idea is worth pursuing. Many entrepreneurs waste time and money on products or services that no one really wants. The key to avoiding this? Validation. In this blog, you'll learn how to validate a business idea in just 3 practical steps so you can move forward with confidence.

Step 1: Define the Problem and Your Target Audience

Every successful business starts with solving a real problem. Begin by clearly identifying what problem your idea solves and who experiences it.

Ask Yourself

1. Who is my ideal customer?

2. What specific pain point or challenge does my idea address?

3. Is this problem frequent and painful enough that people will pay for a solution?

Use tools like surveys, interviews, and forums (like Reddit or Quora) to explore the depth of the problem. Your goal here is clarity—on the issue and the people facing it.

Step 2: Test Demand with a Simple MVP

MVP stands for Minimum Viable Product—a stripped-down version of your product or service that delivers the core value.

You don’t need a full-fledged business to test your idea. Instead:

1. Create a landing page explaining your solution.

2. Use tools like Google Forms or Typeform to collect interest.

3. Run a small ad campaign (Google Ads or Meta Ads) to see if people click.

4. Offer pre-orders or sign-ups to gauge genuine interest.

If people are willing to pay, or at least give their email, that’s a strong indicator your idea has traction.

Step 3: Collect Feedback and Iterate

Once you get your idea in front of people, listen carefully. Ask for honest feedback about:

1. What they liked

2. What confused them

3. Whether they would actually use or buy it

Refine your offer based on this input. This step helps you improve and pivot early, before you invest too much.

Conclusion

Validating your business idea doesn’t have to be complicated. By identifying a real problem, testing your concept with a simple MVP, and gathering user feedback, you reduce the risk of failure and increase your chances of building something that truly resonates.The best ideas are not the ones that sound great—they're the ones that work in the real world. So stop guessing, start testing, and bring your business idea to life with confidence.

Pro Tip

Real validation comes from actions, not opinions. Don’t ask, “Would you buy?”—ask them to click, sign up, or pay.

"Ideas are easy. Implementation is hard."— Guy Kawasaki

What’s one business idea you’ve been sitting on—but haven’t tested yet? What’s stopping you?

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