60 Days Startup Lessons - 010 - Your Product Isn’t for Everyone , Find Your Niche

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 60 Days Startup Lessons

Lesson -10


Your Product Isn’t for Everyone ,Find Your Niche


Many entrepreneurs fall into the trap of trying to be everything to everyone. It seems logical — more people means more potential customers, right? Unfortunately, this approach often backfires. Instead of attracting everyone, you end up resonating with no one. The truth is, your product isn’t for everyone — and that’s a good thing. In this post, we’ll dive into why defining your niche is crucial and how to embrace it to build a stronger, more profitable brand.


1. Why “Everyone” is Not a Strategy

Casting a wide net may sound like a smart plan, but it dilutes your message. When your brand lacks focus, your ideal customers can’t connect with you. Think of brands like Tesla or Glossier — they succeed because they serve specific audiences.


2. The Power of a Defined Niche

When you target a niche, you’re not limiting your business — you’re focusing your energy. This clarity allows for:


• More effective marketing

• Higher customer loyalty

• Better product development

• Easier word-of-mouth referrals


3. How to Find Your Niche

Start with these questions:

a) Who gets the most value from your product or service?

b) What problems do you solve best?

c) What do your best customers have in common?

Research, listen to feedback, and observe patterns. The more specific you can be, the better.


4. Examples of Niche Success


• Chubbies Shorts targets young men who want bold, retro-style shorts — and owns that market.

• The Sill focuses solely on indoor plants for city dwellers.

• Notion began by targeting productivity geeks before expanding.

• Each of these brands started small and specific, then scaled smart.


Conclusion:

Trying to appeal to everyone weakens your brand. By finding and owning your niche, you can stand out, build real loyalty, and grow a business with clarity and confidence. Remember, it's better to be everything to someone than nothing to everyone.

Who is your product really for — and who is it not for?


 “If you’re talking to everybody, you’re talking to nobody.” – Meredith Hill


Pro Tip:

Use customer reviews and feedback to spot common themes , that’s where your niche is speaking back to you. Pay attention.

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