Trackpi Private Limited

Business Strategy Series-97                          Top Sales Mistakes Small Businesses Make (and How to Fix Them) Sales can make or break a small business. Yet, so many business owners unknowingly sabotage their success with avoidable mistakes. Whether  S  you're running a boutique, a service agency, or an online store — refining your sales approach is critical. Let’s break down the most common sales errors and how you can fix them before they cost you customers.   1. Selling to Everyone Mistake: Trying to appeal to everyone instead of a defined audience. Fix: Get crystal clear on your ideal customer profile (ICP). Focus your marketing and sales messaging directly to them. 2. Talking Too Much, Listening Too Little Mistake: Dominating the conversation with features instead of understanding customer needs. Fix: Practice active listening. Ask open-ended questions and let the customer explain their pain point...

60 days startup lesson -24 Growth Loops vs Funnels: What to Focus On First  Find the Right Growth Strategy for Your Business. When starting a business, we often face a few important questions:  Where should we start?  How do we reach the right audience?  How can we achieve consistent growth and sustainability?  There are two powerful growth strategies that answer these questions: 👉 Marketing Funnels 👉 Growth Loops What Is a Funnel? A funnel represents a customer's journey — from discovering your brand to making a final purchase. Typical Funnel Stages: 1. Awareness – The customer becomes aware of your brand 2. Interest – They start showing curiosity 3. Consideration – They evaluate whether to go ahead 4. Intent – They are ready to purchase 5. Action – They complete the transaction 📌 Example: A person sees your Instagram ad → Clicks the link → Visits your website → Buys the product.   Key Benefits of Funnels: ✔ Helps track customer conversion rates ac...

  Business strategy series-96   How to Build a High-Performing Sales Funnel In today’s digital business world, having a great product or service isn’t enough—you need a strategic system to consistently turn strangers into paying customers. That’s where a sales funnel comes in. A well-designed funnel doesn't just increase sales—it helps you understand your audience, nurture trust, and scale with precision. Whether you're a startup founder, coach, or solopreneur, learning how to build a high-performing sales funnel can be a game-changer for your growth. 1. Understand the Funnel Stages A high-converting sales funnel has four key stages: Awareness: Attract attention with blog posts, social media, or ads. Interest: Offer free value like lead magnets, webinars, or helpful emails. Decision: Build trust with case studies, testimonials, and comparison guides. Action: Present a compelling offer with urgency or bonuses. 2. Identify Your Target Audience Your funnel will fail if you’re att...

60 Days Startup Lessons  Lesson - 23 The Art of a Soft Launch (with Real Results)   Launching a new product, app, service — or even a brand — doesn’t have to be loud to be powerful. In fact, many of the most successful companies today started with a quiet but calculated move: the soft launch. This strategic approach allows you to test your offering with a limited audience, gather real feedback, and refine before the big reveal. In this blog, we’ll break down the art of a soft launch, share real-world results, and show you how to do it right. A soft launch offers several strategic benefits that can significantly improve your chances of long-term success: ✅ Test real-world performance in a low-risk environment before exposing your product to a larger audience. ✅ Gather early, actionable feedback from actual users to fine-tune your product, design, or messaging. ✅ Uncover bugs, usability issues, or missing features that might have been overlooked during internal tes...

Business Strategy Series – 095 Mastering Business Growth: What is a Sales & Marketing Strategy? In today’s competitive market, having a great product or service isn’t enough. Success depends on how well you reach, convince, and retain customers. This is where a strong sales and marketing strategy becomes essential. It bridges the gap between what your business offers and what your customer needs. 🔹 What is a Sales & Marketing Strategy? A sales and marketing strategy is a comprehensive plan that outlines how a business will attract potential customers, nurture leads, and convert them into paying clients. It ensures both marketing (creating awareness) and sales (closing deals) teams work in sync toward shared business goals. 🔹 Key Elements: Target Market – Who are your ideal customers? Value Proposition – What makes your product or service stand out? Marketing Channels – How will you reach your audience? (e.g., social media, SEO, advertising) Sales Process – How will leads be h...